MARKETING YOUR BUSINESS

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The goal of any businesses marketing is to attract, maintain, and grow a share of satisfied customers.  Therefore, your value as a business is tied to the decisions you make around  marketing.  Whether you're a startup who hasn't yet determined the target market or you're a more seasoned business looking to reinvent yourself; True North Management Solutions offers several marketing mix approaches to ensure your product, price, place and promotion are on target.  We prepare customized reports and implementation support services for your company's competitive analysis, product research, as well as recommendations on value positioning, delivery channels, and communication tools to convey your value.  

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WHY IS THIS IMPORTANT?

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Customer relationships evolve over time and require continual assessment and improvement to retain and grow market position.  While customer acquisition may be the obvious reason to promote and advertise your product/service, building loyalty is equally if not more important to your company's long-term sustainability.  Simply put, we help businesses connect with their ideal customer to build lasting value exchange relationships.